Privacy policy
Last Updated: February 20, 2025
This Privacy Policy describes how Reverie Labs Wellness LLC (doing business as "Reverie," "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from reveriewellness.co (the "Site"), interact with our emails, or otherwise engage with our products and services (together, the "Services").
By using the Site or Services, you agree to the collection and use of your information in accordance with this Privacy Policy.
1. Personal Information We Collect
We collect various types of information depending on how you interact with us.
1.1 Information You Provide Directly
We collect the following categories of information when you fill out forms, create an account, place an order, contact us, or otherwise communicate with us:
Identity and Contact Information. Name, shipping and billing address, email address, phone number, and country or state of residence.
Account Information. Username, password, purchase history, saved addresses, and preferences.
Order and Transaction Information. Products purchased, quantity, order dates and times, payment method type (we do not store full card details), transaction totals, and discounts used.
Customer Support and Communications. Content of emails, chat messages, support requests, survey responses, and product reviews.
Marketing Preferences. Your preferences regarding marketing emails, notification settings, and any information you provide when entering promotions.
1.2 Information We Collect Automatically
When you visit the Site, we automatically collect certain information about your device and usage:
Device and Technical Data. IP address, browser type and version, operating system, device identifiers, time zone, language settings, referring and exit pages.
Usage Data. Pages and products you view, time spent on pages, clickstream data, search terms, and navigation paths.
Session Recordings. We use session recording tools (Hotjar) to understand how visitors interact with our Site. These tools may record mouse movements, clicks, scrolling behavior, and page interactions. Session recordings do not capture payment information. You may opt out of session recording through your browser settings or through Hotjar's opt-out mechanism at https://www.hotjar.com/policies/do-not-track/.
Cookies and Similar Technologies. We use cookies, pixels, tags, and similar technologies to remember your preferences and cart, analyze Site performance and traffic, and support advertising on other platforms. You can control cookies through your browser settings, but disabling certain cookies may affect Site functionality.
1.3 Information from Third Parties
We may receive information about you from:
E-commerce and Payment Processors. Order and payment confirmation details from platforms that help us process transactions.
Marketing and Analytics Partners. Aggregated information about campaign performance, conversions, and audience segments.
Social Media Platforms. When you interact with us via social media, we may receive profile information or interaction data in accordance with your settings and the platform's policies.
We may combine this information with other information we collect about you.
2. How We Use Your Personal Information
We use your personal information for the following purposes:
To Provide and Operate the Services. Process and fulfill orders including payment, shipping, and customer support; manage your account; and manage your subscription if you enroll in one.
To Improve and Personalize Your Experience. Analyze use of the Site to understand what works and what does not; develop new products, features, and content; and personalize product recommendations and offers.
For Marketing and Communications. Send transactional communications such as order confirmations, shipping updates, and important notices; and send marketing emails where permitted by law and with your consent where required.
For Advertising and Analytics. Measure the performance of our advertising campaigns; show you relevant ads on other websites and platforms; and analyze traffic and usage patterns through tools such as Google Analytics 4 and Hotjar.
For Security and Fraud Prevention. Detect, investigate, and prevent fraudulent transactions and security incidents; and protect the rights, property, and safety of our customers, our business, and others.
For Legal, Compliance, and Business Purposes. Comply with applicable laws and regulations; enforce our Terms and other agreements; and support business transfers such as mergers, acquisitions, or sales of assets.
3. Health and Wellness Information
Our products are designed to support women experiencing PCOS (polycystic ovary syndrome) and related hormonal and wellness concerns. We take the privacy of health-related information seriously.
What We Collect
If you share information about your health, wellness goals, symptoms, or conditions through customer support communications, product reviews, or other interactions with us, we treat this information with heightened protection.
Our Commitments
We do not sell health information you provide in customer support communications, product reviews, or direct interactions with us. We do not use health information you share directly with us for targeted advertising. We do not provide your name, email, or contact information to advertising platforms in connection with health data you have shared with us.
Please note: When you visit our Site, advertising pixels (such as Meta Pixel) may collect information about pages you view and actions you take on the Site, including product pages. This activity data may be shared with advertising partners for campaign measurement and targeted advertising as described in Section 4.2. You may opt out of this sharing as described in Section 9. If you enable Global Privacy Control in your browser, advertising pixels will be suppressed as described in Section 6.
Reproductive Health Information
Because our products relate to PCOS, which involves reproductive health, any information you share directly with us related to reproductive health, menstrual cycles, fertility, or pregnancy receives heightened protection:
- We do not share reproductive health information you provide in communications with us with any third party except as strictly necessary to fulfill your order or respond to your support request.
- We do not use reproductive health information you share directly with us for marketing or advertising purposes.
- You may request deletion of any health-related information at any time by contacting us at hello@reveriewellness.co.
Retention of Health Information
Health-related information shared through customer support or communications is retained only as long as necessary to resolve your inquiry. Upon your request, health-related information is permanently deleted within thirty (30) days, except where retention is required for legal compliance.
Important: We are not a healthcare provider and are not a HIPAA-covered entity. Our Site is not intended to store medical records. Please avoid sharing sensitive medical information such as diagnoses or lab results in free-text fields.
4. How We Share Your Personal Information
4.1 Service Providers
We share information with trusted third parties who perform services on our behalf, including:
- E-commerce and hosting platforms (Shopify)
- Payment processors
- Fulfillment centers, shipping carriers, and logistics providers
- Email marketing platforms (Klaviyo)
- Review platforms (Okendo)
- Subscription management platforms (Recharge)
- Analytics tools (Google Analytics 4)
- Session recording tools (Hotjar)
These service providers are authorized to use your information only as necessary to provide services to us.
4.2 Advertising Partners
We share certain information with advertising partners to measure the performance of our marketing campaigns and show you relevant ads on other websites and platforms. Specifically:
Meta (Facebook/Instagram). We use the Meta Pixel, which collects information about your browsing activity on our Site and may send hashed identifiers such as email addresses to Meta for advertising measurement and targeting purposes.
Under California law, this sharing of your information with advertising partners for cross-context behavioral advertising constitutes "sharing" of your personal information. You have the right to opt out of this sharing. See Section 9 (Your Privacy Choices) for how to exercise this right.
4.3 Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, your personal information may be shared with or transferred to the relevant third parties as part of that transaction, subject to applicable law.
4.4 Legal Requirements and Protection
We may disclose your information if we believe in good faith that such disclosure is reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests; enforce our agreements and policies; or protect the rights, property, or safety of our company, our customers, or others.
5. Cookies, Tracking, and Targeted Advertising
We use cookies, pixels, and similar technologies to keep you signed in and maintain your cart; remember preferences and improve site performance; analyze traffic, usage, and performance; and support marketing and retargeting across platforms.
Types of Cookies We Use
Essential Cookies. Required for basic site functionality such as shopping cart, checkout, and account access. These cannot be disabled.
Analytics Cookies. Help us understand how visitors interact with our Site. We use Google Analytics 4 and Hotjar for this purpose.
Advertising Cookies. Used by our advertising partners (Meta) to deliver relevant ads and measure campaign performance. These cookies enable cross-context behavioral advertising.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Note that disabling certain cookies may affect Site functionality.
To opt out of interest-based advertising, you can visit the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices or the Network Advertising Initiative's opt-out page at www.networkadvertising.org/choices.
6. Global Privacy Control
We honor Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we treat this as a valid request to opt out of the sharing of your personal information for cross-context behavioral advertising under applicable state privacy laws.
When we receive a GPC signal, we will suppress the firing of advertising pixels and will not share your information with advertising partners for targeted advertising purposes for that browser or device.
To enable GPC, you can use browsers or extensions that support this signal. For more information about GPC, visit globalprivacycontrol.org.
7. Email Marketing
If you subscribe to our email list or make a purchase, we may send you marketing emails as permitted by law. You can opt out at any time by clicking "unsubscribe" in the email footer or by contacting us at hello@reveriewellness.co.
We may still send you non-marketing emails related to your orders, account, or important Service updates.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing products and services, complying with legal, tax, and accounting obligations, resolving disputes, and enforcing our agreements.
When we no longer need your information, we will delete or anonymize it, or, if that is not possible, we will securely store it and isolate it from further use until deletion is feasible.
9. Your Privacy Choices
For All Users
Regardless of your location, you may:
- Opt out of marketing emails by clicking "unsubscribe" in any marketing email.
- Manage cookies through your browser settings.
- Opt out of targeted advertising by enabling Global Privacy Control in your browser or by visiting industry opt-out pages listed in Section 5.
- Opt out of Hotjar session recording at https://www.hotjar.com/policies/do-not-track/.
Your Rights Under State Privacy Laws
If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or another state with comprehensive privacy legislation, you may have additional rights including:
Access. Request a copy of the personal information we hold about you.
Correction. Request that we correct inaccurate or incomplete information.
Deletion. Request deletion of your personal information, subject to certain exceptions.
Opt Out of Sale or Sharing. Request that we stop "selling" or "sharing" your personal information as those terms are defined under applicable law. As described in Section 4.2, we share information with advertising partners for cross-context behavioral advertising. You may opt out of this sharing by clicking the "Do Not Sell/Share My Personal Information" link in our website footer, by enabling Global Privacy Control in your browser, or by contacting us at hello@reveriewellness.co.
Data Portability. Request a copy of your information in a structured, machine-readable format.
Non-Discrimination. We will not discriminate against you for exercising your privacy rights.
To exercise any of these rights, please contact us at hello@reveriewellness.co and include your name, contact details, and a clear description of your request. We may need to verify your identity before acting on your request.
California-Specific Disclosures
If you are a California resident, the following additional information applies under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
Categories of Personal Information Collected. Identifiers; commercial information; internet and electronic network activity; geolocation data; and inferences drawn from the above.
Sale or Sharing. We do not sell your personal information for monetary consideration. We do share personal information (as defined under California law) with advertising partners for cross-context behavioral advertising as described in Section 4.2. You have the right to opt out of this sharing.
Sensitive Personal Information. To the extent we collect information that qualifies as sensitive personal information under California law, we use it only for purposes permitted under the CCPA and do not use or disclose it for purposes beyond what is necessary to provide our Services.
10. Security
We use reasonable technical, administrative, and physical safeguards to protect your personal information, including encryption of data in transit using TLS, secure payment processing through PCI-DSS compliant providers (Shopify Payments), encryption of sensitive data at rest, and access controls limiting employee access to personal information.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
11. International Transfers
Our business is based in the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the United States, which may have different data protection laws than your country. Where required, we will implement appropriate safeguards to protect personal information subject to international transfer.
12. Children's Privacy
The Site and Services are not intended for, and we do not knowingly collect personal information from, children under the age of 13 (or other age as defined by local law). If we learn that we have collected personal information from a child without appropriate consent, we will delete that information. If you believe we may have any information from or about a child, please contact us at hello@reveriewellness.co.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will revise the "Last Updated" date at the top of this page. Where required by law, we will notify you of material changes.
14. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, please contact us at:
Reverie Labs Wellness LLC Attn: Privacy 2S Biscayne Blvd, Ste 3200 Miami, Florida
Email: hello@reveriewellness.co Website: reveriewellness.co